Target Audience

Issues regarding readership, genres etc.

Music Magazine - Target Audience Analysis

The target audience of this magazine is teenage males to young adult males. This is made apparent by the genre of the magazine, and its visual hooks. The genre of “hip-hop” is mainly favoured by teenagers and young adults. Whilst the genre is favoured by this age range, the visual hooks are directed at males; Eminem, in the central image, has a tattoo of the ‘Punisher’ logo, which is a comic aimed at males.

This magazine’s target audience is middle aged 
adult males. The genre, “classic rock”, is favoured by this age range as it was the most popular genre when they were “growing up”. Furthermore, the featured article is about Gun ‘N’ Roses, as is the central image; Guns ‘N’ Roses were a very popular rock band during the 1980s and 1990s. At that time, the middle aged adult men of today would have been in their late teenage years to their young adulthood.

The target audience of this magazine is adults aged “70” and over, as the genre, “classic music”, is generally favoured by this age range because it was one of the only music genres when they were “growing up”. On top of this, the central image is a portrait of Beethoven, whom is widely considered to be one of the greatest and most talented classic musicians in history.

 

 

 

 

 

 

 

 

 

Adult females are the target audience for this magazine as the central image is of the “pop” music group, Westlife. Westlife’s fan-base is generally adult females due to the time at which the group professionally formed, 1998, and the music that they make. The band’s songs are generally “love” songs which “speak to” a lot of adult females who have experienced what the songs are about and understand them. Also, the “pop” genre is generally favoured by females.